The Golf Pride Tour Velvet is the most-played golf grip on the PGA Tour. The Tour Velvet line has been the most widely used grip by professional golfers on Tour for the last 20 years. It is produced by Golf Pride, the leading grip manufacturer globally, and is recognized as the standard grip for players at every level, from juniors to tour professionals.
What Is the Golf Pride Tour Velvet?
The Golf Pride Tour Velvet is a rubber-blend swing grip designed for all-weather performance and moderate feel. The grip features a high-tack rubber compound, a moderate surface texture, and a tapered design that helps golfers maintain a consistent hold throughout the swing. For context, see our previous guide on The Capitol at Chelsea: Address, Tour Schedule, Rent, and 15 Amenities at 776 6th Avenue.
The grip uses a computer-designed, non-slip surface pattern for a soft, non-abrasive feel and provides enhanced comfort across all gripping conditions. The signature plus-sign (+) texture pattern covers the entire surface to deliver consistent traction in dry and wet conditions.
What Are the Core Specifications of the Tour Velvet?
| Specification | Detail |
|---|---|
| Core diameters | .580″ and .600″ |
| Weight | 50 grams |
| Surface texture | Moderate – plus-sign pattern |
| Feel | Soft to moderate |
| Available sizes | Junior, Undersize, Standard, Midsize, Jumbo |
| Price range | $6.49 – $14.19 per grip |
What Are the 5 Golf Pride Tour Velvet Models?
The Tour Velvet collection includes multiple models, each addressing specific player needs while maintaining the consistent quality that has made Golf Pride the number 1 grip manufacturer globally. The 5 main models are the Standard, 360, Plus4, Align, and Cord.
1. Tour Velvet Standard
The Tour Velvet Standard is the original model and the most widely used grip in professional golf. It features Golf Pride’s proprietary rubber-blend compound with the signature plus-sign texture pattern, delivering moderate feedback and exceptional all-weather performance suitable for golfers of all skill levels. The Standard uses a traditional logo-down orientation, providing a familiar reference point for setup.
2. Tour Velvet 360
The Tour Velvet 360 is designed for golfers who use adjustable clubs. Its all-around design allows for easier grip installation and more flexibility when installing onto adjustable clubs, providing a consistent appearance regardless of shaft or club adjustments. The 360 uses an offset plus-sign texture pattern across the full circumference, removing the logo to ensure the grip looks clean at any rotation setting.
The Tour Velvet 360 uses an advanced rubber-blend compound with a softer feel, designed to provide comfort and moderate feedback for all-around playability.
3. Tour Velvet Plus4
The Tour Velvet Plus4 reduces grip taper for players who prefer a thicker lower hand. The Plus4 features a larger outer diameter in the lower hand that simulates the feel of building up the grip with 4 extra wraps of tape. Less taper throughout the grip encourages lighter grip pressure, less hand tension, and more power throughout the swing.
Golf Pride developed the Plus4 technology based on feedback from Tour players who build up the lower hand of their grips. It simulates 4 extra layers of tape on the lower half for a reduced taper profile, where the lower half and upper half are a similar diameter.
4. Tour Velvet Align
The Tour Velvet Align adds a raised ridge for consistent hand placement. The Align model incorporates a raised ridge on the back side of the grip, helping golfers achieve consistent hand placement and improved clubface awareness. This develops muscle memory for proper grip positioning, leading to more consistent ball striking.
The Tour Velvet Align raised ridge feels more prominent in the hands because it sits on the exterior of the grip. It also features a micro-diamond texture different from the rest of the grip, and is easier to install correctly because the ridge provides visual alignment confirmation.
5. Tour Velvet Cord
The Tour Velvet Cord is the firmest model in the collection. The Tour Velvet Cord features cord over the entire grip, making it one of the 3 firmest grip models Golf Pride produces, with the roughest surface texture available in the Tour Velvet line. It is preferred by players in humid or wet conditions, and is the grip used by Justin Thomas throughout his bag.
What Sizes Does the Golf Pride Tour Velvet Come In?
The Tour Velvet is available in 5 grip sizes: Junior, Undersize, Standard, Midsize, and Jumbo. Selecting the correct size is based on hand measurement. Use a ruler to measure from the crease of the wrist to the tip of the longest finger.
| Grip Size | Glove Size |
|---|---|
| Junior | Junior |
| Undersize | Women’s S/M, Women’s M/L, Men’s S, Cadet S |
| Standard | Men’s M, Cadet M, Men’s M/L, Cadet M/L |
| Midsize | Men’s L, Cadet L, Men’s XL, Cadet XL |
| Jumbo | Men’s XXL, Cadet XXL, Men’s XXXL |
67 percent of tour professionals using Tour Velvet grips select standard size with additional tape wraps rather than midsize grips. This allows for precise thickness customization that a fixed midsize grip cannot provide.
What Colors Does the Golf Pride Tour Velvet Come In?
The Tour Velvet is available in multiple colors, including black, blue, red, white, and green. The Tour Velvet Align model is available in black with a red Align stripe. Custom color options extend to 12 color variants available through special order, allowing players to match grips with personal preferences or equipment themes.
How Durable Is the Golf Pride Tour Velvet?
Independent laboratory testing shows that Tour Velvet grips maintain 90 percent of their original traction properties after 12 months of regular use, significantly outperforming competitor products that typically degrade 25-30 percent over the same period.
Golf Pride recommends regripping at these intervals:
- 40 rounds per year: Regrip every 12 months
- 60-80 rounds per year: Regrip every 6-8 months
- 100+ rounds per year: Regrip every 3-4 months
How Do You Clean Tour Velvet Grips to Extend Their Life?
3 cleaning steps extend grip life:
- Scrub with dish soap and a Scotch-Brite pad every few months to remove oil buildup
- Rinse with warm water and dry with a towel
- Store clubs away from direct sunlight to prevent UV hardening of the rubber compound
Avoid harsh chemical cleaners. They break down the rubber compound and accelerate surface cracking.
Tour Velvet vs. Tour Velvet 360 – What Is the Difference?
The Tour Velvet Standard and Tour Velvet 360 deliver identical feel and performance. The Tour Velvet 360 features a uniform design with 360-degree texture coverage, making it ideal for golfers who use adjustable clubs. The Tour Velvet Standard maintains a classic logo-down orientation, giving traditionalists a familiar setup reference.
| Feature | Tour Velvet Standard | Tour Velvet 360 |
|---|---|---|
| Texture coverage | Logo-down orientation | Full 360-degree coverage |
| Best for | Traditional clubs | Adjustable hosel clubs |
| Feel | Moderate | Slightly softer |
| Alignment reference | Yes – logo line | No logo |
| Installation | Standard | Any rotation |
How Many PGA Tour Players Use Golf Pride Tour Velvet Grips?
122 PGA Tour players currently use Golf Pride grips, and 45 specifically choose Tour Velvet models. Tour professionals receive no compensation for grip selection – their choices are based purely on performance, reliability, and feel.
Tour Velvet remains the most-played and most-winning grip across all worldwide Tours. The MCC continues to gain popularity as the second-most popular grip on Tour.
Is the Golf Pride Tour Velvet Worth It?
Yes. At $10-15 per grip, Tour Velvet upgrades cost less than 2 rounds of golf at premium courses but provide performance benefits lasting 200 or more rounds. The combination of a proven rubber compound, 5 model variants, 5 size options, tour-level durability, and a 20-year record as the most-played grip on Tour makes the Golf Pride Tour Velvet the most well-rounded grip option available for players at every level.
Players seeking a tacky grip are directed to the Tour Wrap 2G. Players seeking maximum firmness and wet-weather traction are directed to the Tour Velvet Cord. For all other conditions and player types, the Tour Velvet Standard or 360 is the recommended starting point.
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